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Lina Clavijo

Essity

WiM Corporate Professional

Member Since: 2025

Professional Bio

I am a seasoned marketing and corporate communications professional with over 20 years of experience in Consumer-Packaged Goods and B2B. My passion lies in building world-class brands and driving customer demand creation. Currently, I serve as Professional Hygiene Corporate Communications Manager at Essity, a leading global hygiene and health company. In this role, I bring the business unit communication strategy and priorities to life for more than 1,800 Professional Hygiene employees across North America, Europe, Latin America, and MEIA.

My core competencies include branding, strategic planning, integrated marketing and communication, media interaction, team play, coaching and development, and presentation skills. I have successfully collaborated in the development of strategic growth plans, new product launches, go-to-market strategies, and communication plans with large multinational corporations and small to medium-sized companies as an independent consultant.

Having lived and worked in South America, the United States, and Europe, I've honed my ability to establish effective and sustainable relationships. These connections are crucial both inside and outside organizations. My global view, intellectual background, and adaptability skills empower me to thrive in diverse environments.

Advancing DEI Efforts has become a personal passion. As a Courageous Conversations facilitator, I create platforms for underrepresented communities to be heard. I'm committed to shaping organizational culture and being a strong voice within my workplace.

I am Fluent in Spanish and English, with an intermediate level of French.

Company

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