Back to Member Directory
WiM Corporate Professional
Professional Bio
As a Product Portfolio Manager at YKK AP America, I manage more than 100 products across the country for the commercial business segment. I define the market opportunity for our products based on geographical locations, develop product positioning, value propositions, and messaging that resonate with the customers and branches, and provide product trainings to internal teams and customers. I also work closely with top management to identify and evaluate market, new target clients, and business cases.
With over 11 years of career in product development, product marketing, promotion, and positioning, I have increased the brand value and total revenue of businesses in the fenestration industry. I have a Master of Business Administration (MBA) focused in Marketing & HR, and a Certificate in Leadership Principles from Harvard Business School Online.
With over 11 years of career in product development, product marketing, promotion, and positioning, I have increased the brand value and total revenue of businesses in the fenestration industry. I have a Master of Business Administration (MBA) focused in Marketing & HR, and a Certificate in Leadership Principles from Harvard Business School Online.
Company
