Beth Marcello

Beth Marcello is director of Women’s Business Development for PNC Bank, a role that supports the success of female financial decision-makers by helping bankers better understand what’s important to them. Under her leadership, the bank trains, develops and supports a corps of nearly 4,000 PNC-Certified Women’s Business Advocates – male and female bankers and advisors who offer a differentiated customer experience to female financial decision-makers across PNC’s footprint.

Within PNC, Beth also has been instrumental in the development of the Men As Allies program to accelerate women’s advancement and serves on the working group of C&IB ForWARD (For Women’s Advancement, Recognition and Development).

Before joining PNC in 2006, she was president of PRwriting, Inc., a Pittsburgh-based firm that for nearly 20 years provided communications expertise to numerous companies and nonprofits. Her support for women’s leadership is evident in her extracurricular activities as well. Beth is an Emeritus Board Member of the multi-generational mentoring organization Strong Women, Strong Girls. She is past chair of the Pittsburgh Athena Awards, one of Athena International’s largest annual award programs, and currently chairs the Barbara McNees Spirit of Athena Scholarship committee, which awards an annual scholarship to an emerging female leader to attend the Carnegie Mellon Leadership & Negotiation Academy for Women. She is a founding member of Pittsburgh’s first women-focused angel investment fund, Next Act Fund; a board and loan review committee member for InvestPGH, a Community Development Financial Institution; a board member and grant committee member of the Birmingham Foundation; an advisory board member of the Women Presidents’ Organization; and an adjunct professor at the University of Pittsburgh, where she teaches public and professional writing. She holds a bachelor’s degree in Journalism & Communications from Point Park University.