BDO

In essence, the business of our business is to help people thrive every day. This mindset powers our growth by supporting the development of our people, the success of our clients, and the betterment of our communities. It means taking an expansive view of what’s possible, and committing ourselves to achieving exceptional outcomes. At BDO, we are cultivating a culture where our professionals thrive in their work of providing middle market leaders with insight-driven perspectives and assurance, tax and advisory services, helping companies take business as usual to better than usual.

Within the Data Privacy & Protection practice, we help clients balance consumer rights with operational and marketing goals. Improving the customer experience while ensuring that data rights are protected is a top priority for organizations. With the advent of always-on, app-based services, increased use of social media, and ubiquity of mobile devices, more personal data than ever is being collected, retained, and transferred to third parties without consumers’ approval. Organizations must find a way to balance expectations for enhanced customer experiences that require individuals’ personal data with the individuals’ demands for greater control over their personal data. At the same time, organizations must meet disparate — and sometimes conflicting —privacy and cybersecurity requirements at the state, federal and international levels.